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Iberian promotional products market is growing!

According to the Spanish/Portuguese industry association, Fyvar, in 2017 the promotional products industry in Spain and Portugal turned over around 1 Bi.€– a growth rate of 15% compared to the previous year (850 M.€). In its analysis of the promotional products market, the Fyvar President, Gabriel Moëse, emphasised the "growing divide between companies with a consolidated technological and international structure and those that have maintained a strictly local commercial approach”.

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